Here are explanations of some terms you might come across in Adnium:
​
1. What are "Dating Clicks"?
Dating Clicks is a generic zone type, and refers to clicks coming from:
> push

> email clicks
> back button offers

> tabs

2. What are Direct Link Pre-filled Members?

These are direct links with an email passback.

3. What is "PUA"?

PUA refers to pick-up artists.

4. What are "Pills"?
Pills refer to nutra/male enhancement offers.

​