Sub ID's

How to use Sub ID's/tracking link - How to use tokens

Ior Ignatius Oliveros avatar
Written by Ior Ignatius Oliveros
Updated over a week ago

Sub IDs

The short codes below will pass-back values to your tracking system which will assist in efficient campaign optimization. 

For Adnium you may use any of the following:

Sub ID



ISO2 country ID


Associated adzone ID


Associated site ID


Campaign ID


Banner ID


City ID


Region ID


Carrier ID


Device ID


Type of device being used (desktop, i-pad, mobile phone, or other)


Operating system ID


Operating system name


Language ID


Displays ISO 639-1 language code of one being used


The cost of the impressions delivered - only applicable for pop campaigns, tracking cost for banner campaigns need to be done via API


Conversion tracking ID (subid / click ID)


To enable email passback (only applicable on certain adzones)


Sends a CSV separated list of ONLY matching keywords in your campaign

Below is an example of what your URL will look like before and after applying the Sub ID’s:


Additionally, you can refer to these sources:

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