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Sub ID's

How to use Sub ID's/tracking link - How to use tokens

Ior Ignatius Oliveros avatar
Written by Ior Ignatius Oliveros
Updated over a week ago

Sub IDs

The short codes below will pass-back values to your tracking system which will assist in efficient campaign optimization. 

For Adnium you may use any of the following:

Sub ID

Description

{country}

ISO2 country ID

{adzone}

Associated adzone ID

{site}

Associated site ID

{campaign}

Campaign ID

{banner}

Banner ID

{city}

City ID

{region}

Region ID

{carrier}

Carrier ID

{device}

Device ID

{device.type}

Type of device being used (desktop, i-pad, mobile phone, or other)

{os}

Operating system ID

{os.name}

Operating system name

{language}

Language ID

{language.code}

Displays ISO 639-1 language code of one being used

{cost}

The cost of the impressions delivered - only applicable for pop campaigns, tracking cost for banner campaigns need to be done via API

{conversion}

Conversion tracking ID (subid / click ID)

{email.private}

To enable email passback (only applicable on certain adzones)

{keywords.matched}

Sends a CSV separated list of ONLY matching keywords in your campaign

Below is an example of what your URL will look like before and after applying the Sub ID’s:

After:

Additionally, you can refer to these sources:
> https://support.adnium.com/en/articles/1788259-sub-id-s

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